Thursday, 23 May 2013

E Insurance

 E Insurance ABout

source(google.com.pk)
These two designs were created for two separate email campaigns for eInsurance Group Australia.

The eInsurance Group wanted an e-mailer that would appeal to a broad target audience of internet users who were members of an ‘opt-in’ advertising site. The email creatives above were produced for their campaign.

These one page call-to-action mailers are quite satisfying to design. Why? Because clients love them, and for good reason: they have a fast production turnaround time, are to the point for the readers/audience, and are a cost effective way to reach a desired target market.

Done properly, ‘opt-in’ email advertising produces great results and allows you to:

Get your message to people who might be interested (so you are not wasting your time or theirs)
Tailor unique content to specific users
Track and monitor results.
Compare that to the expensive, tree depleting, untrackable, carbon contributing monster known as Direct mail - The advertising junk mail in your letterbox. ‘Opt-in’ email advertising is a great return on investment. It’s good for your business and even better for the environment

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